REGENERATIVE, SUSTAINABLE FARMING PRACTICES
Our family is passionate about the health of our environment, customers and animals. We strive to be a model for sustainable, regenerative, and humane farming that produces the healthiest, most nutritious products in the market. Through our efforts, we are proud to be reducing our carbon footprint and restoring the fertility of our soils.
5 Generations of Ranching
We are a family owned and operated business in Johnson City, Kansas. We are proud to be 5th generation ranchers, raising cattle, chickens and farming land that was settled in 1885 by Matt’s great-great-grandfather Henry Bearman. Henry took a train from Cincinnati, then walked 25 miles south to where we are now. He quickly learned that eastern farming methods would not work in the western region and began experimenting with rice, corn, sorghum, kaffir, and maize. Henry eventually found success in the cattle industry, growing his herd to 800 head of horses and cattle.
A Sustainable, Regenerative, Humane Approach
Today, Wholly Cow continues the Bearman legacy with a passion for sustainable, humane farming practices. We believe it is important to usher our ranch into the twenty first century with modern, sustainable, and humane ranching practices. We began our journey with the conviction that there has to be a better way of farming than the conventional methods used by most farms today. In 2005, we decided to take a leap of faith and switch to a no-till method of regenerative farming. This was a dramatic change from traditional farming practices, as it required us to give up many of the traditional farming techniques, such as tilling and plowing, and embrace a more natural approach to agriculture.
Why Grass-fed and Finished?
We’re committed to providing fully grass-fed and finished beef for three main reasons.
- Soil Health - Grazing cattle (and other livestock) on open pasture is one of the best things we can do for the environment. The health of our land is very important to us. We want to give back to the land. Grazing livestock improves the microbes and is healthier for the crops. It helps conserve water and puts nutrients back into the soil without using synthetic fertilizers.
- Consumer Health - We want to be able to provide a healthy source of protein for our customers. Carotenoids from grass-fed beef fat are much richer. Very high in Omegas. Grass-fed beef has anti-inflammatory properties. We’ve had people come to us who are on chemo, who have said their oncologist told them to seek out fully grass-fed and finished beef for their diet.
- Animal Health - Letting our animals graze on open pastures is also much healthier for the animals.
It's a win/win/win!
Meet Your Ranchers - The Cannys
We are Matt and Michelle Canny. We have three kids, and care deeply about our family’s health. We always tried to eliminate processed food from our kids’ diets. We want to provide a healthy protein source for your family, too. Michelle has battled with her health for years and found many health benefits from eating fully grass-fed and finished beef.
COME VISIT US in JOHNSON CITY
We are located in the rural town of Johnson City, KS. Don't let the name fool you; we are anything but a city. At times we are the liveliest event happening on Main Street.
We offer a variety of services including catering your special event, hosting your company christmas party, or hosting bridal & baby showers. We can accomodate up to 50 people.
A Family Tradition Rooted in Good Taste
Wholly Cow Market started as a small family farm with a big vision: to share the best of what we grow with our community. With each generation, we’ve deepened our commitment to fresh, responsibly grown ingredients that reflect the love and care we put into our land.
Home-Grown Ingredients You Can Trust
Our farm produces everything from vibrant vegetables to grass-fed beef, tended with dedication and sustainable practices. We believe in letting nature do its work, harvesting at peak ripeness to bring the best flavors to your table.
Locally Sourced, Carefully Crafted
At Wholly Cow Market, quality isn’t just an ingredient; it’s our promise. From the fields to the market shelves, we ensure every item is fresh, natural, and carefully chosen to reflect the bounty and beauty of our farm.
Blog posts
Don't Be Fooled: Know Your Farmer's Market Terms Like a Pro!
Teaming up with our Local School District to Provide a Healthier-All-Natural Ground Beef Option to Students
